#14 - Roofing Marketing That Works: How to Get More Leads Without Lowering Prices

Lead Generation That Converts | Tim Brown on Real Marketing for Roofers and Contractors

In this episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Tim Brown, CEO of Hook Agency, to unpack how roofing and HVAC companies can actually generate leads—not just clicks.

Tim shares his journey from creative marketer to one of the most trusted names in trades-based marketing. From understanding your unique selling proposition to crafting a brand message that converts, this episode is packed with real strategies for contractors looking to win more jobs—even in a down market.

If you’re a roofing or HVAC contractor tired of throwing money at agencies that don’t understand your business, this episode gives you the roadmap to market with clarity, position with power, and build long-term revenue systems that work.

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🔍 What You’ll Learn:

• How to stand out in a competitive local market

• The most effective lead gen tactics for roofers and HVAC contractors

• Why referrals, small jobs, and database activation are untapped gold

• How to build a brand message that actually converts

• Why most contractors fail at marketing—and how to fix it

• How to balance digital strategy with boots-on-the-ground hustle

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⏱️ Timestamps (SEO-Friendly Outline):

00:00 Meet Tim Brown – From Creative to Contractor Marketer
02:47 Challenges in Roofing & HVAC Lead Gen
06:46 Why Synergy Between Roofing and HVAC Matters
10:22 How to Market in a Tough Economy
14:23 Pricing, Positioning & Staying Profitable
23:35 Why Repairs Can Be a Growth Engine
25:05 Building Relationships That Last
27:50 Tools for Database Activation & Recurring Revenue
30:04 Social Media That Converts—Not Just Gets Likes
34:12 How to Build a Brand That Sticks in a Crowded Market
44:52 Simplifying Your Message for Maximum Impact

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🛠 Powered by:

Better Boss — The Operating System Built for Roofing and Trade Contractors Who Want to Sell Smarter, Systemize Faster, and Scale with Less Stress.

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🌐 Learn More:

Explore Hook Agency at https://hookagency.com — Digital marketing made for contractors, by people who get the trades.

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📌 Want More Leads Without the Stress?

At Better Boss, we help you build a system that captures, converts, and follows up—automatically. Stop guessing. Start growing.

👉 Visit https://mybetterboss.ai

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🏷️ Hashtags for Contractors:

#ContractorMarketing #RoofingLeads #BetterBoss #HookAgency #TimBrown #DigitalMarketingForRoofers #HVACMarketing #RoofingMarketingStrategy #LeadGenForContractors #RoofingOperations #SalesAndMarketing #TradesMarketing #ConstructionMarketing #RoofingCRM #RoofingBusinessGrowth #LocalMarketingTips #ConstructionTechTalk #NickPeret

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.