#27 - Social Media Strategy Roofers Are Using to Get More Leads in 2025

Want to generate more qualified roofing leads through content—not discounts? Here’s how.

In this tactical episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) sits down with Chad Lubinski, content creator and strategist for contractors, to reveal the exact social media playbook roofing companies are using to attract inbound leads in 2025.

From TikTok to long-form YouTube, Chad shares how to build a system for relatable, repeatable content that builds trust and fills your pipeline. You’ll learn how roofers are using video, podcasting, brand personality, and tools like SocialBee and vidIQ to stop chasing leads—and start attracting them.

If you’re serious about scaling your brand online without being cringe or corporate, this is your roadmap.

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💡 What You’ll Learn:

✅ The content types that actually convert for roofers
✅ How to balance education, humor & trust-building in your feed
✅ The systems contractors are using to post consistently (without burnout)
✅ What’s working on TikTok, YouTube, Instagram, and Facebook in 2025
✅ Why authenticity beats perfection every single time
✅ How to turn content into conversations—and conversations into clients

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⏱️ Timestamps:

00:00 The Social Media Lottery: Why Roofers Need a Plan
00:49 Meet Chad Lubinski – Content Strategist for Contractors
01:52 What Makes Roofing Content Relatable & Effective
04:51 Why Brand = Trust in the Digital Age
10:51 Optimizing Your Profile to Attract the Right Clients
15:48 Creating Viral & Valuable Content
24:45 What’s Changed in the Social Game (2025 Update)
26:12 Podcasting + YouTube Strategy for Roofers
31:11 Platform-Specific Tips: Don’t Post the Same Thing Everywhere
33:56 Optimizing Content for Reach + ROI
41:21 Using Reviews & Product Videos to Build Credibility
46:36 Final Tips to Build Your Roofing Brand With Content

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🛠 Powered by:

Better Boss — The Operating System for Roofing Contractors Who Want to Generate More Leads, Automate Sales, and Grow With Content.

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🌐 Connect with Chad Lubinski:

📸 Instagram
🎥 YouTube
🎵 TikTok
📧 Email

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📅 Want to 3X Your Close Rate?

Book your FREE Roofing Growth Audit and get a custom playbook to streamline your tech stack, tighten your follow-up, and close more jobs—faster.

👉 https://mybetterboss.ai/free-roofing-growth-audit

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🏷️ Hashtags:

#RoofingMarketing #RoofingContentStrategy #SocialMediaForRoofers #BetterBoss #NickPeret #ChadLubinski #RoofingBranding #RoofingLeadGeneration #RoofingPodcast #ContentMarketingForContractors #RoofingOperatingSystemPodcast #TikTokForRoofers #YouTubeMarketingRoofing #2025RoofingStrategy

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.